HGTV Magazine’s Launch-Issue Sales Prompt Hearst to Go to Second Printing
Magazine has sold 200,000 of the 350,000 copies originally shipped to stores; now printing 135,000 more. Has also drawn 215,000 sub orders, although Hearst has not committed yet to publishing it beyond a second trial issue in January. Separately, the Post column notes latest rumors about the search for a new Time Inc. CEO.
MSLO Hires New Chief Revenue Officer; People Names New Associate Publisher
Martha Stewart Living Omnimedia has hired Joe Lagani (previously ad exec at NBC Universal’s iVillage, and has held brand/publisher posts at Glam Media, House & Garden, Meredith) to lead ad sales/brand partnerships across its portfolio. At Time Inc., Cece Ryan has been promoted from national ad sales director to associate publisher, sales at People magazine.
Advertising Age (Lagani/MSLO)
MediaBistro (Ryan, People)
Three Conde Nast Chief Editors on a Roll
Vogue’s Anna Wintour continues to revitalize brand, driving newsstand up 7% through September (17 percentage points better than nearest competitor). Vanity Fair’s Graydon Carter overseeing magazine’s most profitable year to date; reportedly considering redesign. David Remick has made The New Yorker Conde’s prime example of tablet success.
One in 10 U.S. Adults Visit Magazine-Branded Social Media Sites
27.4 million consumers, or 12.4% of the adult population, access at least one such site per month via computers or mobile devices, finds Affinity’s AMS tracking. 23 of 170 magazines tracked attract 1 million+ visitors per month through social media.
New Motor Trend App to Provide Content for Google’s Web-Based TV Technology
Source Interlink Media title’s app for Google TV 2.0 turns ordinary TV watching into a video-driven, on-demand experience.
OTHER NEWS OF NOTE:
Wal-Mart News: Listeria Suit’s Implications Concern Retailers; Marketing Exec Says Wal-Mart ‘Blowing Up’ Its Multicultural Budget
Lawsuit naming Wal-Mart, as well as grower of tainted cantaloupe, could have major implications for grocery retailers; listeria victims may file suits seeking $100 million+ in damages. Separately, Wal-Mart SVP brand marketing Tony Rogers says it’s getting serious about multicultural marketing by moving this budget money to individual business units.
Philly.com (listeria suit)
Advertising Age (multicultural marketing)
Supervalu Announces SBT for DSD
Hires iControl Systems to implement scan-based trading for direct-store-delivery business this year. Goals: create receiving-process and payment efficiencies, communicate daily sales data to vendors, reduce waste, increase profitable sales.
Ron Burkle Meets With A&P Unions
Leader of plan to buy out retailer offers “shot of confidence” to workers considering “monumental” concessions. Unions’ sentiment seems to be that this buy-out would be preferable to other Chapter 11 outcomes.
CVS/Caremark Merger Said to Be Living Up to Its Potential
Synergistic benefits are being realized, but they’ve been masked by other issues since the 2007 merger, says Barron’s.
Barron’s (paid sub)
Tests Show Most Honey Technically Isn’t Honey
Testing done for Food Safety News shows more than 3/4 of honey sold in U.S. grocery stores has had pollen filtered out, which obscures the honey’s origins. Pollen-free honey would “flunk the quality standards set by most of world’s safety agencies” (although FDA has not established honey quality standards).
Study: Men Engage More Frequently Than Women in Many Social Media Shopping Behaviors
Performics also finds that 62% of adults conduct competitive price searches while in store, 45% “check in” at a store, 41% use a search engine on cellphones to get information, 30% use phone barcode scanner to shop for prices, more.
New Formats for Stop & Shop, Winn-Dixie
S&S replaces 38,500-sq.-ft. Chelmsford, Mass. store with 72,000-sq.-ft. format featuring large produce department, prepared foods section, full-service deli, full-service meat/seafood departments, more. Winn-Dixie completes sixth “transformational” one-stop store, in Port Charlotte, Fla.; includes WiFi Internet cafe.
Drugstore News (Stop & Shop)
Drugstore News (Winn-Dixie)
Target Plans North Texas Grocery DC
To supply 235 Target stores in Texas, Arkansas, Kansas, Louisiana, Missouri, Mississippi, Oklahoma and Tennessee, which have been supplied by Supervalu. Reflects Target’s reaching sufficient volume levels to take direct control of stocking its stores. Separately, Target now offering free shipping on Target.com purchases to REDcard holders.
Progressive Grocer (Texas DC)
Drugstore News (free shipping incentive)
OTHER NEWS OF NOTE: