Couponing, combo offers, in-store events, sampling, seasonal promotions, specials and timely focus issues keyed to major news events…magazines are employing all these and more to capitalize on being women’s #1 affordable treat and drive those impulse sales.
Promotions Leveraging Magazine Strengths, CPG Strategies
June 22nd, 2011 Takeaways: Capitalizing on Newsstand Opportunities
June 22nd, 2011 
Newsstand magazines have ample leverage points for driving sales, but success hinges on channel partners’ shared determination to capitalize on those opportunities, stressed executives in a conference overview panel.
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Keys to Successful Scan-Based Trading
June 22nd, 2011 What best practices are critical to ensuring that retailers and suppliers realize optimal benefits from SBT and POS business relationships? Expert panelists offered practical advice and examples.
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Alternative Publisher: New Platforms Good News for Smaller Titles
June 22nd, 2011 
While the transition won’t be easy, digital platforms and new business models for print magazines will open new horizons for smaller publishers, said Alternative Press magazine founder/CEO Mike Shea.
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C-Store Retailer: Magazines Lucrative, When Managed Correctly
June 22nd, 2011 For C-store retailers who “embrace and support” the magazine category with adequate display space and a targeted but sufficiently wide assortment, magazines are a “terrific” revenue source, said 7-Eleven franchise owner Dennis Lane.
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PBAA Announces New Directors, Officers
June 22nd, 2011 The Periodical and Book Association of America has elected three new board directors and appointed two new EVPs.